Every brand has one product that wasn't supposed to work.
Ours is a potato chip dusted with cinnamon and sugar — a churro in chip form — and it now outsells our other flavors combined, roughly three to one. Here's how the strangest idea on our whiteboard became the first bag people reach for.
The idea nobody asked for
Sweet potato chips exist. Dessert-flavored snacks exist. But a churro chip — golden, buttery, dusted with real cinnamon sugar — sat in a category nobody had built, for one simple reason: you can't make it with seed oils.
A churro works because it's fried dough with a buttery backbone — the fat is half the flavor. Dust cinnamon sugar on a chip fried in neutral canola and you get sweetness sitting on top of nothing. The magic of a churro is the pairing: warm spice and sugar melting into something rich underneath.
We happened to have that something. Every Ghips chip is fried in 100% grass-fed ghee — clarified butter with a deep, golden, nutty flavor. The ghee doesn't just cook the potato; it gives the cinnamon sugar something to belong to. We are, as far as we know, the only chip brand that could dare to mimic a churro. So we did.
Getting the details right
A dessert chip lives or dies on its toppings, so we were picky:
Ceylon cinnamon — sometimes called "true cinnamon" — instead of the harsher cassia variety that dominates grocery shelves. Ceylon is softer, sweeter, more fragrant; it tastes like a bakery, not a candle.
Organic real sugar, in a restrained dusting. The goal was never candy. It's the balance a churro cart gets right: sweet enough to feel like a treat, salty and savory enough underneath that you keep going back.
And under it all, the same foundation as everything we make: USDA certified organic potatoes, fried in grass-fed ghee, in small batches. An ingredient list you can read aloud without taking a breath.
What happened next
We launched Churro quietly as our third flavor, expecting a fun side character next to Sea Salt Original and Black Truffle.
Instead it became the lead. Within months it was outselling both of the others combined. The sweet-salty crowd found it. The "I don't even like chips" crowd found it. Farmers-market customers started asking for it by name. It turns out a lot of people wanted a dessert chip that didn't taste like a science project — there just wasn't one until now.
Try the bestseller
The Churro 4-pack is $52 for four 5oz bags — and fair warning from our repeat customers: one bag is a serving suggestion, not a promise. If you'd rather meet the whole family, the Variety Bundle brings Churro home alongside Sea Salt Original and Black Truffle, starting with a $52 mixed 4-pack.
America's first potato chip made with grass-fed ghee. Eat Different.