Flip over almost any bag of potato chips in America and you'll find the same short story: potatoes, then some combination of canola, sunflower, safflower, or "vegetable oil blend."
Flip over a bag of Ghips and you'll find something different: organic potatoes, grass-fed ghee, sea salt.
We get asked about this choice constantly — it's the second-most-common question we hear, right after "what is ghee?" So here's the honest answer.
First, why everyone else uses seed oils
No conspiracy: seed oils are cheap, neutral-tasting, and abundant. If you're producing chips at massive scale, they're the obvious choice. They do the frying job and get out of the way.
But "gets out of the way" is exactly the problem, if you care about flavor. A neutral oil adds nothing. The chip becomes a vehicle for salt and seasoning dust, because the fat — the thing the potato actually cooks in — has no character of its own.
Why we chose differently
We're not here to litigate the nutrition-science debates around seed oils — that conversation is ongoing, genuinely contested, and you can make up your own mind. Our reasons are simpler, and we'd stand by them even if nobody had ever raised a health question:
Flavor, first and always. Ghee is clarified butter — it tastes like something. Nutty, golden, rich. When the frying fat itself carries flavor, the potato needs less help. That's the entire Ghips thesis: start with a fat worth tasting, and the chip stops being a delivery mechanism and becomes the point.
A label you can actually read. We wanted every ingredient in our Sea Salt Original to be something you'd recognize in your grandmother's kitchen. Organic potatoes. Grass-fed ghee. Sea salt. Three things. When your standard is "nothing we'd need to explain," seed oil blends don't make the cut.
Tradition over shortcut. Ghee has been the high-heat cooking fat of choice for thousands of years. Industrial seed oils have existed for barely a century. We'll take the fat with the track record.
What "no seed oils" means on our label
When we say no seed oils, we mean none: no canola, no sunflower, no safflower, no soybean, no "vegetable oil blend." Every Ghips chip is fried in 100% grass-fed ghee from Australian dairy cows, full stop. Made with USDA certified organic potatoes, no artificial ingredients, in small batches.
That's also why Ghips cost more than a $4 bag from the gas station. Ghee is dramatically more expensive than seed oil. We think the first bite settles the argument — and judging by how many of our customers come back for a second order, they agree.
Taste what the fat changes
The cleanest way to understand the difference is side by side with whatever you snack on now. Start with the Variety Bundle — all three flavors, from a $52 mixed 4-pack — or go straight to our bestseller, the Churro. More questions? The FAQ covers ingredients, subscriptions, and where to find us in stores.
America's first potato chip made with grass-fed ghee. Eat Different.